These complaints mark the latest disagreement in the battle between supermarkets
Asda’s adverts that promote its price comparison service against other supermarkets must be changed, rules the advertising watchdog
In a competitive spirit, the adverts promised to refund customers the difference in their next shopping trip to the store if they found their products cheaper at one of the other major stores.
However, Morrisons and Tesco have complained to the Advertising Standards Authority (ASA) that there were significant exclusions from the price comparison.
Asda responded to the comments arguing that the adverts clearly state that the offer only applies to comparable grocery products.
These complaints mark the latest disagreement in the battle between the big supermarkets over prices
ASA disagreed with Asda’s arguments and has ruled for Asda to change their adverts.
These complaints mark the latest disagreement in the battle between supermarkets
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