Create big, loose and sexy hair

While you may think that this look is only achievable by a professional hair stylist, think again. Kenna, creative director and session stylist for ghd, reveals that it is also a simple style to recreate at home.

Just follow these simple steps:

1. To begin, towel dry hair leaving in as much moisture as possible.

2. Apply a root lift spray, such as ghd’s Style Root Lift Spray, from roots down then add a volumiser, such as ghd’s Style Total Volume Foam, from tips up for a big bouncy blow-dry style.  You will want to start by drying the roots to activate the root lift spray; this product is great for the whole length of the hair because it adds texture.

3. Flip your head upside down and continue drying with your fingers, keeping your hairdryer air on low speed and low heat—let gravity help you build volume.

4. Once your hair is close to dry, turn up the heat on the ghd air and flip your head back up, continuing now with a brush, such as ghd’s Ceramic Radial Brush. I like a soft no-parting look so really work the brush around the head, starting from the front, in all directions. When using a radial brush keep turning it back away from the face as you pull up from the roots. Keep the hairdryer’s air nozzle close and move your hair around both the underside and the top of the brush.

5. Make use of the cool shot button on ghd air to fix the style, bringing a cool shot of air over the hair as you dry with the radial brush will fix it in place. Once the hair is completely dry and volume perfected, a blast of cold underneath the style will give it a tousled look.

6. To complete the look use a fix spray, such as ghd’s Style Final Fix Spray, to give hold and shape to your volume.

‘Today’s blow dry isn’t about flat lengths scooped under at the ends, the style is big, loose and sexy hair with movement, volume and shine,’ says Kenna.