The government want people to eat a balanced diet
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Health campaigners found that Nestlé have misused branding from the government’s £75m Change4Life anti-obesity campaign to promote its high-sugar products
As part of the Change4Life campaign, of which Nestlé is a partner, the government are encouraging families to do ‘sugar swaps’, where they swap food and drink with added sugar for products that are lower in sugar or sugar free.
Nestlé’s ‘Get set go free’ promotion, which gets families to collect tokens from its products in order to claim family activities, carries the Change4Life logo on its website.
However, a survey carried out by the Children’s Food Campaign found that 24 out of 27 of the products included in the ‘Get set go free’ promotion were officially categorised as ‘high in sugar’.
As a corporate partner in the Change4Life campaign Nestlé should be complying with the Change4Life brand guidelines, which state that communications must support both physical activity and healthy eating.
Christine Haigh, Children’s Food Campaign Coordinator, said, ‘This is yet another example of the food industry claiming to promote healthy lifestyles whilst in fact encouraging families to eat more junk food.’
Some of the products that Nestlé are encouraging people to eat include Cheerios, Yorkie biscuits and Smarties, all which contain a high level of sugar.
By Lauren King
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