The skin absorbs up to sixty percent of what you put on it so it goes without saying that what we put on our skin is as important as what we eat. According to Allergy UK, skin diseases remain a major cause of disability worldwide and astonishingly, 15 million people are living with an infuriating skin condition in the UK alone. For example, it has been reported up to one in five children in the UK are affected by eczema at some stage and one can only imagine the sort of pressure this can place on the NHS – apparently the costs to the NHS are up to £723 million per year.
The news is certainly getting out there with us, as a nation becoming more and more conscious of our health, of what we eat, of well-being and fitness. However, when it comes to our skin, all one has to do is walk into a store to realise that the competition is fierce! Ok, so a little competition does not hurt, but the choice can be overwhelming. We just need to keep getting better at what to look for!
Consumers are well informed and savvier than ever before. Provenance, authenticity and heritage appeal to shoppers and are becoming high in our priority and decision-making factors in addition to quality and price, when it comes to our purchases – this is great news!
Within the cosmetics industry, natural, organic and vegan products are at an all-time high with companies making huge changes when it comes to the use of hazardous chemicals.
Across industries, ethical-conscientiousness and traceability have become a buzz in local and international markets. The health, beauty/cosmetic industries are no different, with retailers/consumers wanting to know where their products come from. Some retailers are taking it a step further by specifying origins, regions and sometimes, specific suppliers or farmers. There are products out there, which have traceability as part of their strategy; essentially, a customer can pick up a product and trace its ingredients from the jar back to the source – again, great news!
‘Source to Jar’ traceability provides the ethically conscious consumer with the opportunity to easily obtain high-quality products and trace their origins back to source.
Knowledge they say is power and the more knowledge we are, the more we can make informed decisions about our health, our food, our products, our choices.
We seem to be going in the right direction, being more aware of what we put on not just our skin, but what we put our children too. Breast Cancer UK advises to “choose cosmetics free of harmful chemicals” and their #DitchTheJunk campaign encourages us all to know what we are putting on our bodies!
In January, we saw the appearance of Veganuary, which certainly helped raise the awareness of plant-based foods and products.
“Vegan Sales in the UK were also at the highest level with nearly £800M and the latest survey indicates that the number of people following a vegan diet in Britain will increase by an astonishing 327% in 2019!” (Natural & Organic Products Europe, 2019).
As consumers, in this day and age, we have information at our fingertips, literally! We therefore need to keep the momentum going, take the initiative and research products and companies to really understand what they mean when they claim to be ‘natural’, ‘organic’ or ‘chemical free`!
Naturally Tribal Skincare work to transform “Natural African and other unique Ingredients” into nurturing goodness by souring and turning natural seeds, nut trees and oils, into innovative and enriching luxury skincare products for customers.
Their brand superiority conveyed by the wisdom of heritage and acquired knowledge has framed them as a unique, innovative and leading skincare company who un-tap, discover, liberate and develop what mother Africa has to offer, transforming these natural ingredients into amazing products.
https://naturallytribalgroup.com/
