Women over 50 are now spending more money than ever on cosmetics. According to beauty website Escentual.com, on average, consumers aged 45-50 currently spend £2,238 a year on products—up four percent from previous years. Similarly, the 55-64 age group spend £2,190 a year, a rise of almost five percent and the biggest growth area in the UK. This rise in popularity and interest towards the cosmetics industry from 50+ consumers can be largely attributed to big-name brands using older women as their ambassadors, but also to women’s increasing desire for a bespoke beauty regimen for mature skin.
With a few simple tweaks to our beauty regimen for mature skin, we can bring out our best features and reverse the effects of the ageing clock through the use of makeup products targeted to our age and skin type. Anti-ageing creams have seen a dramatic rise in popularity over the last few years, but this begs the question, are they worth the money? According to Grace Fodor—industry insider and creator of Studio 10, a makeup brand for women as they age—anti-ageing creams are a sound investment, but only if sufficient research is carried out prior to their purchase: ‘Look for evidence of clinical trials that demonstrate the effectiveness of claims made by brands’, she advises. According to Grace, it’s always advisable to ‘invest in the best’ you can afford for your skin. ‘As we age, the skin loses elasticity due to decreasing levels of collagen. Skincare that helps the skin produce this is extremely beneficial. We also lose plumpness in our face, which can increase the look of wrinkles and fine lines, so ingredients like hyaluronic acid help by encouraging the skin to hold extra moisture’.
It’s always best to change your beauty regimen to cater to your skin type—this will inevitably mean switching certain products for others, and getting rid of some altogether. Whatever makeup style you choose, it’s vital to start with a great base: an anti-ageing serum and moisturiser are both a great choice. For flawless beauty over 50, make an effort to ditch the black eyeliner, use makeup with a light shimmer (applied down the centre of the face), and invest in a great orange-free bronzer with no glitter to replace lost colour in the face and achieve a naturally ‘sun kissed glow’.
See also: The Skin You’re In
The Essentials for 50+ Beauty
1. A great moisturiser to protect and renew the skin
2. A nourishing serum that doubles up as a primer to create a smooth surface for makeup to stick to
3. A good glitter-free blush to replace lost natural colour
4. A lip liner in a nude colour to help lipstick stay on longer and make lips look fuller and more defined
5. A colour-correcting palette containing a green corrector for redness and spider veins and an apricot corrector for age spots and under-eye decoration
See also: Putting Your Best Face Forward
Top 5 Beauty and Makeup Tips for 50+ Women
1. Switch to crème formulation for base. Powder can sit in fine lines and be very heavy
2. Use peach—not pink—blusher. It’s more natural, suits all and adds a healthy flush of colour
3. Avoid heavy black liner and try rich brown instead. Use on the outer third of the top lid, close to the lashes for an instant lift
4. Brows are the fastest way to add structure to the face, but they can often become finer as we age. Fill in the sparse ones with light strokes in the direction the hair grows
5. We lose definition in the face as we age. Contouring in the natural hollows of the cheeks, along the jaw and around the forehead can mimic the bone structure, looking youthfully defined
Our thanks go to Grace Fodor, beauty expert and creator of Studio 10, for her assistance with this article.
If you have enjoyed reading this article on beauty regimen for mature skin, click here to read more on Celebrity Angels about upgrading your skincare with cosmeceuticals.
