Lenny Henry confirmed as host for World Food Awards

Comedian and chef Lenny Henry first hosted the World Food Awards in 2010. He has since established himself Henry made his debut at the World Food Awards back in 2010 and over the past two years, he has firmly established his role as host, entertainer and passionate world foods ambassador. He says of the Awards: “This is a fabulous event and it gives me a tremendous amount of pleasure to see the range of food products and increasing quality of nominations each year. Food is at the heart of every culture and community, and the diversity that we see in the world food sector is a reflection of where we as consumers are heading; opening up our hearts, minds and kitchen cupboards to an exciting world of flavours.”Henry made his debut at the World Food Awards back in 2010 and over the past two years, he has firmly established his role as host, entertainer and passionate world foods ambassador. He says of the Awards: “This is a fabulous event and it gives me a tremendous amount of pleasure to see the range of food products and increasing quality of nominations each year. Food is at the heart of every culture and community, and the diversity that we see in the world food sector is a reflection of where we as consumers are heading; opening up our hearts, minds and kitchen cupboards to an exciting world of flavours.”as a host, entertainer and passionate world foods ambassador.

Speaking about the World Food Awards, Lenny Henry said,‘This is a fabulous event and it gives me a tremendous amount of pleasure to see the range of food products and increasing quality of nominations each year. Food is at the heart of every culture and community, and the diversity that we see in the world food sector is a reflection of where we, as consumers, are heading; opening up our hearts, minds and kitchen cupboards to an exciting world of flavours.’

The World Food Awards, which have established themselves as a focal point of the UK world food calendar, are open exclusively to companies specialising, promoting or stocking products from the following communities: Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean.

Last year’s World FoodWorld Food Awards saw the likes of supermarket giant Tesco, leading eatery Hakkasan, reggae legend inspired philanthropic drinks brand Marley’s Mellow Moods and exotic drinks brand Rubicon, amongst a host of other well-known and respected brands from the word foods sector, walking away with the highly coveted awards.

However, it’s not just the big brands that can take part. Lenny Henry says, ‘One of the very special elements of World Food Awards is that we see the likes of high street giants sitting alongside entrepreneurs and businesses that started with a single idea or product and are now competing on the same platform.’

The World Food Awards always attracts a high list of celebrities. As well as Lenny Henry, last year the event saw top celebrity chefs including Ken Hom, Rob Billington, Anjum Anand and Ravinder Bhogal all in attendance.

Organisers of the World Food Awards highlighted a shake-up in the categories this year, with a total of ten awards being presented on the evening. This year, there will be some new catogories introduced into the awards, including ‘Best New Products of the Year’ and ‘Exporter of the Year.’

The World Food Awards will take place on November 2, 2012. For further information, visit http://www.worldfoodawards.com